GLOBAL AND APPROAChABLE.
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OUR FOUNDER & CEO
A French Canadian native, Lyne Castonguay is a graduate of the University of Moncton and Harvard Business School. In addition to being the CEO of Victrice, she currently serves on the Board of Directors of the Canadian Tire Corporation, as well as Cozey, a North American furniture company.In her 30 years of retail and manufacturing experience, Lyne:
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Served on the Board of Directors for the AI startup "HeyDay Technologies", which recently sold to Hootsuite for $60M.
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Was Executive Vice President and COO of Sobeys, Inc, where she was recognized by Star Woman as one of the most powerful women in the industry.
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Led a brand transformation as Chief Merchandising & Marketing Officer of Sobeys, Inc., resulting in Sobeys being named one of the most admired companies in Canada.
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Signed major sports sponsorship deals with the MLB, NBA, NHL, and MLS leagues, receiving awards and accolades for the partnerships.
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Spent 14 years in progressively senior roles at The Home Depot both in Canada and the United States, including Senior Vice President of Home Services and Vice President of Merchandising.
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Served as President and COO of multibillion food processing and manufacturing company, Saputo.
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Was the Country General Manager for General Electric's Lighting Division in Canada.